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E-Commerce Portfolio
Challenge:
TCV faced challenges in gaining search engine visibility and traffic, leading to a focus on improving website conversion rates. The competitive retail and supplements market posed difficulties in ranking and attracting organic traffic. Issues with unnecessary indexed links in Google and a lack of visibility in searches similar to Amazon highlighted the need for strategic
Solution:
Our strategy included website analysis, keyword research, and submitting SEO-optimized blog content. We performed manual submissions to various sites and created diverse backlinks, including business listings and profile creations. Competitor analysis was also conducted to refine our approach.
Our approach:
These strategic efforts led to significant improvements, such as increased impressions, reduced bounce rates, more positive visits, higher page views, more sessions, and better Google rankings. This affirmed a stronger online presence and established authority in search results.
TCV faced challenges in gaining search engine visibility and traffic, leading to a focus on improving website conversion rates. The competitive retail and supplements market posed difficulties in ranking and attracting organic traffic. Issues with unnecessary indexed links in Google and a lack of visibility in searches similar to Amazon highlighted the need for strategic
Solution:
Our strategy included website analysis, keyword research, and submitting SEO-optimized blog content. We performed manual submissions to various sites and created diverse backlinks, including business listings and profile creations. Competitor analysis was also conducted to refine our approach.
Our approach:
These strategic efforts led to significant improvements, such as increased impressions, reduced bounce rates, more positive visits, higher page views, more sessions, and better Google rankings. This affirmed a stronger online presence and established authority in search results.
Demand: Delonghi wanted to reach their Direct Competition on the Amazon e-Commerce Store for their 3 Different portfolios with different product lines
Challenge:
- To reach the competition on Amazon, we had to understand the behaviors of competitors and the pattern of their ad spends
- Increasing the ROAS by 15%
- Increasing the Brand Suppression Increasing the Brand Recall Value in the Category
Our approach:
- After a deep and detailed analysis of competition, we started campaigns with higher bids and suppressing the spend patterns of the Comp. Brands.
- With-in 45 days we’ve received the Brands share of 70% by surpassing the competition.
- Increased the brand engagement by 35% with 70% average returning visitors on the Store
Goal:
- Establishing a robust Amazon Brand Store with optimized product listings, continuous support, and enhanced search rankings.
Result:
- Successfully launched the store with distinctive branding, well-structured categories, and an easy-to-navigate interface. Provided continuous support and regular maintenance, and implemented effective SEO strategies, resulting in higher search rankings and increased organic traffic.
Demand: Kenwood wanted to create an Amazon Brand Store to reach their audience and increase the engagement.
Challenge:
- To reach the competition on Amazon, we had to understand the behaviors of competitors and the pattern of their ad spends
- Increasing the ROAS by 15%
Result:
- We set up a custom-branded, organized, and user-friendly Amazon Brand Store from scratch, efficiently managing product listings and inventory to ensure accuracy and visibility. We also continue to handle SEO, campaigns, and management for the client.
Demand: The company wanted to compete effectively with its direct competitor on Amazon e-commerce while strategically increasing awareness and sales across product categories.
Challenge:
To boost awareness and sales on Amazon, we’ll analyze competitor and shopper behavior for related keywords and similar products. Our goals were:
- Increase ROAS by 20%
- Enhance brand awareness
- Boost new-to-brand orders from first-time customers
Our approach:
- After analyzing buyer behavior and similar products, we launched a targeted campaign using specific keywords. This increased sales in our key market category. We aimed at reaching shoppers unfamiliar with our brand, focusing on those shopping in our category to encourage purchases of our products.
- We identified keywords with the highest percentage of new-to-brand orders, helping shoppers find and purchase our products.
