Ever wondered why some websites with simple designs get more traction compared to websites with technologically advanced designs? You may expect a more technical answer, whereas the answer is pretty obvious – User-centred design. Yes, it’s as simple as it sounds and one of the secrets to a successful website.
The primary goal of user-centered design is not only to visually impress visitors but also to address their problems, guide them to what they’re looking for, and make the whole website navigation process enjoyable. Read on as we talk about the important aspects of user-centered website development that need to be considered to achieve maximum user satisfaction, especially if you have this burning question – How to start your own web development company?
Different Aspects Of User-Centered Website Development
The fusion of web development and digital marketing is very essential. To achieve digital success through website development, you need to define your goals, before actually breaking into development mode. Is your goal to educate your audience about your product, or is it to drive users to make a purchase? Once your goal is clear, you can weigh your website using these 5 metrics to make sure it’s user-centered.
Accessibility
Making your website accessible ensures that everyone is the same and gives them equal opportunities to engage and benefit from your website. Here’s what can be done for people with different disabilities:
Visual Impairment
People with visual impairment usually depend on a helper or magnifying glass to access the content of a website. To make it easy for them, developers can integrate text-reading software so that people can understand the context of the website.
Hearing Impairment
Transcripts of video content can be provided on websites in order to assist individuals with various levels of hearing impairments.
Cognitive Impairment
Such impairments include a wide spectrum of people, from people who struggle with remembering to people with learning disabilities like dyslexia. To appeal to these demographics, a website can include more video material or post content in logical, easy-to-read phases with obvious development.
Usability
Next in the user-centered web development journey is ensuring clear and straightforward design to avoid overwhelming users. Some common practices for conducting usability testing-
- Gather volunteers to provide you with genuine feedback
- Provide them with different tasks and allot time to finish those tasks
- Note down their feedback
- Analyze the test data and make necessary improvements
Performance
This part is essentially focused on how your users feel once they exit your website. Hence, developers should ensure that the website loads fast, adapts to various devices, and has an interactive design.
Usefulness
Even if you are not selling anything, it is important for your website to add value to your visitors either by answering their questions, enlightening them with a new piece of information, or guiding them to their desired location within the website. It’s a very essential aspect that any professional web development company in UAE would recommend.
Security
Last but not least, maintaining a highly secure website for users to engage fearlessly and to avoid data loss of the company and users. Here are a few steps that can be taken to achieve maximum security for your website.
SSL Certificates: This will keep details like emails, passwords, and credit card information secure by transferring them to a server.
Website Security Scanner: This will scan your website for possible malware and security threats so you can eliminate them completely.
Hypertext Transfer Protocol Secure (HTTPS): Using this secure protocol protects and encrypts information that a user sends to a website. This also prevents third parties from pushing unwanted content like ads.
Conclusion
No matter who you are or what you sell, staying in this competitive digital world is impossible without satisfied customers. While there are various ways to keep your website users satisfied and happy, matching the benefits of having user-centered web development in place is unmatchable. So, if you are someone who is looking for a similar web development service and doesn’t know where to start, then let Billionwebs be at your service and empower you with a website that brings results.
